Red Wing Shoes launches new Irish Setter Brand

Red Wing Shoes used a Mobile Billboard Truck to help introduce their new brand of work and outdoor boots Irish Setter.

This campaign focused at the Red Wings shoes headquarters in Red Wing, MN. All of the sales reps for Red Wing shoes were in attendance.

There were 3 full copy changes of the side panels in 3 days. The intoduction was inside the Schubert Theatre. The Red Wing Shoes Mobile Billboard was parked right in front, when the reps went inside after a break the copy was changed in just 45 minutes and when they came out they were greeted by a big Irish Setter Brand logo. Many of the reps stopped to take their picture in front of it!

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