Party City Halloween

Mobile Billboard Campaign Completion Photo Journal

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Dates

October 16 - October 31, 2014

Address

Minneapolis & St. Paul, Minnesota

Coverage Area

Minneapolis, St. Paul & suburbs

West St. Paul     Woodbury     Eagan

Bloomington     Eden Prairie     Chanhassen

Maplewood     Roseville     Minneapolis

Coon Rapids     Blaine     Maple Grove

Plymouth     Apple Valley     Shakopee

Thursday, October 16, 2014
11am to 7pm

Party City Mobile Billboard #1

The Party City Halloween Mobile Billboard started the day in the Chanhassen area. We visited the shopping areas around Cub Foods, Target and Byerly’s.

It was a sunny day with the temperature around 60℉.

Around 1pm, we headed over to Eden Prairie, not super busy, but some activity near WalMart and over at Eden Prairie Center.

We stopped at the Party City store at Tower Square and introduced ourselves to Tiffany, the store manager and let her know we are working in her area and would be back a couple more times.

On the way to the Party City store at Southtown, in Bloomington, we spent some time in Edina, near Southdale, up and down busy France Av. especially near Centennial Lakes area. Lots of retail and offices.

Just about 5pm we headed over to Southtown. It was getting pretty busy at this time. We worked the area on Penn Ave and over on American Blvd, which was busy with commuter traffic.

We parked the Party City Billboard Truck for the evening (and the next morning) right at the main entrance to Southtown where it is seen by everyone entering as well as everyone passing right by to enter the 24 hour McDonald’s drive-thru.

Party City Mobile Billboard #2

It was 68 degrees, sunny and a perfect day as the Party City Halloween Mobile Billboard Truck arrived at the Party City store in The Promenade in Eagan. We told Marcy, the store manager, that we were out in her area today and would be around again.

Lunch time was busy, we passed around the fast food restaurants like Taco Bell and McDonalds. And near the sit down like Jakes and Buffalo Wild Wings. There were even people eating on the patio at places like Potbellys. (They got to see the Party City Halloween ads really well!)

About 1pm we moved over to the South Robert St. store. Moving up and down Robert St. between Cubs Foods and Signal Hills shopping centers, through Walmart and Target parking areas we had a lot of people turning their heads. Everybody looks!

As soon as we reached Woodbury we pulled up next to a car with 3 little girls in the back seat and 2 mom in the front seat. The girls were so excited to see the Superheros costumes on the side of the truck. You could see them look over, point and talk to each other and their moms. Kids really seem to like the ads on the Party City Mobile Billboards.

We worked all the areas of Woodbury; Valley Creek Dr., Radio Dr. Tamarack Village and Hudson Rd. going past and through many of the shopping areas. At The Party City store near Woodbury Village we introduced ourselves to Kristina, the manager. She was happy to know we were out near her store.

At 5pm we went back to West St. Paul and traveled up and down South Robert street, traffic was pretty steady and with plenty of stoplights, the Party City Halloween ad was seen pretty well.

We finished the day back at Eagan moving through and around Eagan Town Centre, Walmart, Cub Foods and The Promenade.

We parked in front of the Eagan Party City store for the night in a place where every one coming into the shopping center could see the Mobile Billboard. The Party City Halloween can be seen clearly from a long ways away.

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Friday, October 17, 2014
10:30am to 7:30pm

Party City Mobile Billboard #1

Getting an early start at 10am from Southtown, the Party City Mobile Billboard headed up to Roseville. It was a breezy, cloudy fall morning.

It was a fairly busy lunch time, with lots of traffic on Snelling Ave, especially near County B & County B2 and over to Fairview.

We met up with Shelby and Tony, the managers at the Roseville store.

At 1:30 we moved over to Maplewood. There was lots of traffic on White Bear Ave, particularly around Maplewood Mall. We toured all the shopping areas with the Party City “big” Halloween ad showing well, Princesses on one side, Ninjas on the the other. We really draw lots of attention from people walking and in cars as we pass by.

The Maplewood store was pretty busy she we stopped by to introduce ourselves (and show off the cool Halloween ads!) to the managers, Meagan and Danny.

Then over to Minneapolis to the Party City store at The Quarry. There was actually lots of traffic here with Home Depot, Target and Cub Foods right there. The area is kind of condensed so we moved around the shopping center, plus the nearby fast food places on New Brighton Blvd and Stinson Blvd including McDonalds, Taco Bell and Caribou Coffee.

At 4:30 we went back over to Roseville. Fairview Ave was pretty busy. We worked the areas around Rosedale Center, Fairview, Snelling and County B, B2, and C. Also wandering near and through Walmart and other shopping areas. It was pretty busy.

As it got dark, we turned on the inside light and the Halloween ads really “popped’!

We kept the lights on the whole way back to Bloomington, where we grabbed our great spot at the entrance at Southtown.

Party City Mobile Billboard #2

We got an early start from Eagan and arrived in Maple Grove just after 11. It was a breezy, cloudy day.

The bright orange and black Party City halloween ads stood out well and were a stark contrast to a grey day.

We moved back and forth on Elm Creek Blvd, going to and through places like The Fountains (Costco, Dave & Busters), Arbor Lakes. The intersection at Main St. was pretty busy, we kept making “left turns” through there, doing our best to “get stuck” at the traffic lights in the middle of all the cars.

There was good traffic flow and fairly heavy for a Friday. We met Danielle, the manager at the Party City store.

About 1pm, the Party City Halloween Mobile Billboard moved over to Coon Rapids. There were lots of moms and kids going in and out of the different stores in the area at both Riverdale Village and Riverdale Commons.

We stopped in at the Party City store and met Kiarah, the manager. She thought the Party City Billboard Truck looked really great and was happy that we are at her store. We told her that we would be back in the area gain.

Main St. was busy. We kept moving around the area for a couple of hours.

We headed over to Blaine. The temperature was getting colder, still not much sun poking out.

The Party City Mobile Billboard stopped at the store in Blaine and we let Dennis know that we would be working the area to get attention for Halloween.

We took quite a few trips in and around Northtown Mall and Springbrook Mall. And yes we did move really slow past the Halloween store at Northtown.

Everywhere we went we had people looking over at the fun Party City Halloween ads. As it got dark, we turned on the lights and the ads really popped!

At 6:45 we started the journey to Apple Valley, with the lights on the whole way. We were able to park in a spot near the Party City store there where everyone going to Target or Best Buy or Walgreens could see us well.

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Saturday, October 18, 2014
10am to 6pm

Party City Mobile Billboard #1

It’s cloudy and just 45 degrees as we arrive in Plymouth. But it’s pretty busy around Target and some of the other stores in the area.

Over at the Party City store there’s a lot of people going in and out.

We were able to position the Party City Mobile Billboard right at the busy intersection of Vinewood and Rockford Rd. So we sat here for awhile while eating lunch. Lots and lots of cars in every direction.

At 1pm we arrived in Maple Grove. There are many people in the Party City store and the parking lot is full.

Our main drive was up and down busy Elm Creek Blvd visiting all the shopping centers Like Arbor Lakes and Maple Grove Crossings. We did some pass-bys of both Halloween stores there.

Maple Grove is always busy on Saturdays and today is no exception. The black and orange Party City Halloween ads really attract a lot of attention as we move around. Everyone looks over. And the happy Princesses and action Ninjas look great.

Just after 4 we went back to Plymouth. We stopped by and met Elizabeth the manager. We let her know that we would be back with the Party City Billboard Truck again.

Still quite a few shoppers out and about.

We parked the Mobile Billboard Truck in front of the Chanhassen store for the night.

Party City Mobile Billboard #2

We filled up the Party City Billboard Truck with gas and headed east on County Rd 42 near Barnes & Noble, Kohls, Sam’s Club. There were many people out and about. Then back east on 42 to the Walmart area. Past Burlington and Savers and past the Halloween store behind McDonalds.

The Party City Halloween Mobile Billboard spent a lot of time in the bust County 42 and Cedar Ave. intersection. We are especially excited to get stuck at the lights when we can be at the front of the line. (And we are pretty good at that) When we are out in front we can actually be seen by hundreds of cars at a time. And they are all filled with people.

It was cloudy and cool as the day started, but about noon the sun began coming out and it got much nicer. We moved slowly over to the Burnsville Center area. There was a lot of traffic the whole way.

Our focus was in front of Burnsville Center, near Target and the busy intersection at County 42 at Aldrich Ave.

At 1:30 we arrived in Eagan. We stopped by the Party City store to introduce ourselves to the manager. We moved around Yankee Doodle Rd and The Promenade and Eagan Town Centre. There was a medium amount of traffic.

From Eagan, the Party City Mobile Billboard traveled over to Woodbury. We stopped in to let Kristina, the manager, know we were in the area. (All of the Party City managers seemed happy to know that we were out working in their areas.)

From Valley Creek Dr, we went north up Radio Dr. to Tamarack Village. We drove by Dicks Sporting Goods, Home Depot and the other stores there including Big Lots and Cub Foods. Traffic was busy, we circled the area a bunch of times. And we made a few passes past Savers, because it seemed pretty bust there.

At the end of day we headed back to Apple Valley, made a few more passes around the Cedar and County Rd 42 area. Then we parked under a parking lot light in front of the Part City store, where everyone could see the Party City ad.

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Sunday, October 19, 2014
Parked

Party City Mobile Billboard #1

Moved from Apple Valley to South Robert Store in West St. Paul. Great highly visible spot right in front of the store.

Party City Mobile Billboard #2

Parked at Chanhassen Party City store.

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Monday, October 20, 2014
Parked

Party City Mobile Billboard #1

Parked at Chanhassen Party City store.

Party City Mobile Billboard #2

Parked at South Robert Store. Had to move, which we did at end of day to Woodbury.

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Tuesday, October 21, 2014
Parked

Party City Mobile Billboard #1

Parked at Chanhassen Party City store. Moved to Bloomington.

Party City Mobile Billboard #2

Parked at Woodbury.

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Wednesday, October 22, 2014
Parked

Party City Mobile Billboard #1

Parked at Bloomington, moved  to Blaine. We found a great spot right on Hwy. It was super visible to both eastbound and westbound traffic.

Party City Mobile Billboard #2

Parked at Woodbury.

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Thursday, October 23, 2014
11am to 7pm

Party City Mobile Billboard #1

Parked at Blaine.

Party City Mobile Billboard #2

53 degrees, cloudy.

We started by working near the Woodbury Party City store. The Target store, and Byerlys at Woodbury Village were fairly busy. And the nearby restaurants were picking up for lunchtime.

From Valley Creek Dr., the Party City Halloween Mobile Billboard Truck traveled east to Radio Dr, cruising through the parking areas of the stores at the intersection and then north to the Tamarack Village area. It was a pretty decent traffic day in Woodbury for a Thursday.

After making some passes in and around Tamarack Village, we then went east, visting the stores at Woodbury Lakes Mall and beyond to the shopping area at Hudson Rd and Woodbury Dr. (Walmart, Target, Sam’s Club and others)

About 1:30 pm we hit the Oakdale Village Mall, before moving over to Maplewood.

Temperature has warmed up quite a bit and it actually feels kind of “hot”.

Driving around Maplewood Mall, up and down White Bear Ave. is not particularly busy today. Busiest corner is at Beam Av. By 4pm traffic did start to pick up some especially near Cub Foods/Home Depot area.

Over in Roseville there was lots of traffic. Snelling Ave is very busy with a lot of commuter traffic. We spent much of the time around Rosedale Center, on County B, Fairview Ave. and County C.

Everywhere we went we had people looking over at the Party City Halloween ads. Today is superheros and police and firemen!

At the end of the day we traveled all the way to the Shakopee Party City store (lights on, heavy traffic) to be ready to work from that location for the weekend. We found a great place to park the Party City Mobile Billboard in front of Kohls where all the traffic on Marschall Rd. could see us.

Party City Mobile Billboard #2

Parked at

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Friday, October 24, 2014
11am - 7pm

Party City Mobile Billboard #1

Picking up the Party City Mobile Billboard Truck in front of the Party City store in Blaine, today we are working the Blaine, Maple Grove and Plymouth areas.

It’s sunny out and around 60 degrees.

Lots of cars on Springbrook Dr. along 47, many cars take this way to get to restaurant lunch areas. Northtown is pretty busy too. It always seems like Friday afternoons really get a lot of people moving around, getting ready for the weekend.

The Walmart, just east of Northtown has a full lot, and with it being a beautiful day has many people out and about.

Just before 2pm, we moved over to the Maple Grove area. Elm Creek Blvd was busy as usual, cars going every where. We mainly just kept running up and down Elm Creek form Weaver Lake Rd on the west to the Fountains on the east. We would takes side trips into and through the shopping centers along the way. The bright Party City Halloween ads really stand out and we saw many people looking our way.

Then to Plymouth. County Rd 9 is pretty busy. We worked our way east and west from Vicksburg to Medicine Lake Rd. Some places like the Target store were particularly busy. We stayed in the area for awhile before heading back to Maple Grove.

Back in Maple Grove, the Elm Creek Blvd route proved to be the busiest and the best.

We did visit some of the Halloween store competition at Arbor Lakes, but it didn’t seem to be very busy.

At 5:30 we went back to Blaine. We had a not-so-nice encounter with the folks from Halloween Express. Wow!

Northtown Mall, especially near the Cub Foods was busy, as were the restaurants in the area.

We finished up the day parking near the Party City store in a spot that is highly visible to all the County 10 traffic.

Party City Mobile Billboard #2

We started out driving through Carriage Court in Shakopee, where there is Wamart and Home Depot. It was a sunny and warm Saturday morning.

At the Party City store in Shakopee we met up with a few of the employees for some quick pics.

Around 12:15 we made our way over to Eden Prairie. We made some loops around Eden Prairie Center, it was actually very busy! We visited Walmart, lots of shoppers there too!

There was a good amount of in and out at the Party City store at Tower Square.

From Eden Prairie the Party City Halloween Mobile Billboard headed west on Highway 5 to Chanhassen. We went through the shopping areas there including near Target, Cub Foods, Byerlys and stopped to say “Hi, we are here in your area today.” at the Party City store.

We stayed in Chanhassen for a couple of hours before heading back to the Eden Prairie Center area. We circled the mall a few times, hit Costco and some other stores in the area. Traffic was beginning to pick up well.

From here we made our way over to the Bloomington Party City store at Southtown. Traffic was moderately heavy. We made a number of in and outs of Southtown at the Penn Ave entrance managing to “get stuck” at the lights.

At 5:45 the Party City Mobile Billboard then went over to Southdale. France Av was bumper to bumper. Lights were on inside the truck and the Party City Halloween ads stood out amongst all the cars. Southdale was busy. We moved around the mall, then over to York Av and Target and back to France Av at Centennial Lakes.

We completed the day back in Shakopee, before parking the Party City Billboard Truck near the Party City store, visible to Marschall Rd traffic.

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Saturday, October 25, 2014
10am to 6pm

Party City Mobile Billboard #1

Started driving from the Shakopee store to Apple Valley, through Savage and Burnsville on County Rd 42. It was pretty thick traffic most of the ways with lots of good views of The Party City Halloween ads.

We stopped near Walmart and Best Buy in Shakopee, and at the shopping areas at Cty 42 and Hwy 13 in Savage to Burnsville Center. We stayed around Burnsville Center for a short time, making some passes through the busy main intersection right at Aldrich Av. Good traffic.

Then heading east on County 42, we came to the Cedar Ave intersection, again very busy. With it being Saturday and nice weather and October people were really out and about.

The Party City store in Apple Valley had a constant stream of people coming in and out.

From here we went north on Cedar, made a couple of passes through the new outlet mall and over to the Party City store at The Promenade in Eagan. It was moderately busy over there.

Next stop was the Party City store over in West St. Paul on South Robert St. Crazy traffic over here due to the Special Olympics State competition being held at the West St. Paul Sports Dome just a block or so away from the Party City store. Very good busy!

We just made trips up and down Robert St. it was busy and had lots of impressions.

About 3pm we went back to the Eagan store, traffic was just moderate.

Then down 35E and Cedar Av to Apple Valley. We went through Menards and Sams Club and Kohls shopping centers. We tools quite few passes through the busy intersection at Cedar and 42, we were able to be “stuck” at the stoplights 80% of the time. We saw dozens of head turns to check out the Party City halloween ads.

Apple Valley Party City moderate traffic.

Just before 5 we moved back west on County Rd 42, stopping by Burnsville Center again to get more views. We went all the way to Canterbury Dr. And drove through Cub Foods on Marshall to get final impressions for the day.

Party City Mobile Billboard #2

Driving Hwy 10/University/Northtown early. Not much at the mall, but University Av is moving well. It’s a sunny Saturday morning with a temp of about 50.

11:30 we are in Coon Rapids. Riverdale Mall off Main St is a very busy area. The Party City has non-stop traffic here today, lots of people in and out.

At Riverdale Crossings, the areas near Costco and Home Depot are busy with many weekend warriors out trying to get things done. Really everywhere we go we are jammed in traffic, moving slow and pretty happy about that. The Party City Mobile Billboard is getting lots of attention from people going in and out of stores and in cars everywhere we go.

While parked at Riverdale we had one lady come up and ask exactly where the store was located. We pointed it out, gave her directions. She was happy to find out.

We made the trip to the Minneapolis Party City store at the Quarry. There was not much happening there. The Target was the busiest. Stayed here for a short while, ate lunch then headed north to Blaine.

At Springbrook Mall (Target/Walmart/food) we had many people looking over at the Party City ad (Princesses and Ninjas)

University Ave. was pretty busy still. At Rainbow Village (Marshalls, Kmart) the store was closing so it was busy.

We worked the area including Northtown Mall for the rest of the day. And tucked the Party City Mobile Billboard back in it’s great spot right along Highway 10 for the evening.

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Sunday, October 26, 2014
Parked

Party City Mobile Billboard #1

Parked at Blaine, moved to Maple Grove.

Party City Mobile Billboard #2

Parked at Shakopee. In front of Kohls, Great visibility to traffic north and south on Marschall. Moved to Minneapolis at the Quarry.

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Monday, October 27, 2014
Parked

Party City Mobile Billboard #1

Parked at Maple Grove. Good visibility, especially for westbound traffic on busy Elm

Party City Mobile Billboard #2

Parked at the Minneapolis at The Quarry. In front of the Party City store, well seen by shoppers at Target and traveling to Cub Foods and Home Depot.

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Tuesday, October 28, 2014
11am to 7pm

Party City Mobile Billboard #1

Parked at the Quarry.

Party City Mobile Billboard #2

We switched up the drive schedules between today and tomorrow because of where the trucks were located and where we wanted to have them “parked” for the last couple of days before Halloween. So today we are working Shakopee, Eden Prairie and Bloomington.

Temperature today is kind of brisk at just 44 degrees, but not too much wind. Sunny.

The Party City Billboard Truck worked the area around Southtown and Target on Penn Ave and along American Blvd near Home Depot and Sam’s Club and WalMart in Bloomington. Traffic was moderate.

About 2 pm we moved over to Eden Prairie Center, made some passes around the mall inside the loop and past on the roads like Flying Cloud Dr. We stopped by the Party City store at Tower Square. Over all there were a bit more people moving around in this part of town.

Then to the Shakopee area, near the store at 17th and Marschall, moderately busy. Across the highway at Cub Foods is pretty busy. We are effectively managing to get stuck at almost all th e traffic lights today- which is a good thing for a Mobile Billboard!

We stayed near here for about 90 minutes and then went back to The Eden Prairie Center area, where traffic was good.

We finished up the day back in Bloomington, before parking the Party City Mobile Billboard for the night.

One note: where we were able to park the Party City Halloween Mobile Billboard at Bloomington is outstanding. Every car entering Southtown can see it, it is under parking lot lights and headlights hit it too so you can see it when it is dark. And to top it all off, it is right near the entrance to the 24 hour McDonald’s drive thru. Good stuff!

 

 

 

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Wednesday, October 29, 2014
11am to 7pm

Party City Mobile Billboard #1

At 11am we picked up the Party City Mobile Billboard from in front of the Party City store in Apple Valley. And started working the area, especially the intersection of County 42 and Cedar Ave, which is big and wide open, and we can make quick turn arounds and left turns to keep us out in front front of traffic and very visible.

After touring the shopping areas here we headed west to the Burnsville Center area, traffic was good, but not very heavy. We made our rounds around Burnsville Center, the nearby Target store and up and around the other stores on County Rd 42.

2pm we headed toward Woodbury. On the way we took a little detour to South Robert Street, traffic was moderate. We made a few trips up and down the boulevard.

We arrived in Woodbury at about 3pm. Starting at Woodbury Village area off Valley Creek Dr. And then working our way up Radio Dr. to Tamarack Village. Again traffic here, good, but not great. But there were people out and we were being noticed.

From here we went back to Burnsville, traffic had picked up quite a bit. The Party City Mobile Billboard worked it’s way around the area for a short while, before heading east toward Apple Valley. County Rd 42 was pretty busy, especially as we got closer to WalMart and Cedar Av and Target area. We continued to work the area until the end of the day. And because it was dark, lights on, the Party City ads showed well.

Party City Mobile Billboard #2

Parked at the Quarry, then moved to Roseville. We had a good spot, visible to traffic both north and south on Fairview Av.

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Thursday, October 30, 2014
Parked- Bonus Days!

Party City Mobile Billboard #1

Parked at Apple Valley. Right on Cedar Ave. Can be seen by traffic heading north and south and also from eastbound traffic on County 42. A great spot!

Party City Mobile Billboard #2

Parked at Roseville store. Highly visible to traffic on Fairview.

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Friday, October 31, 2014
Parked- Bonus Days!

Party City Mobile Billboard #1

Parked at Party City Apple Valley.

Party City Mobile Billboard #2

Parked at Roseville store.

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