Party City Halloween Mobile Billboard(s) appear in Twin Cities, Minnesota

This Halloween, for 2 weeks prior, Party City blasted their Halloween ad all over the Minneapolis / St. Paul area using 2 Roadstar Mobile Billboard trucks. They have stores located all over the Twin Cities: Minneapolis, West. St. Paul, Woodbury, Eagan, Bloomington, Eden Prairie, Chanhassen, Maplewood, Roseville, Coon Rapids, Blaine, Maple Grove, Plymouth, Apple Valley and Shakopee and each one of them had the Party City Mobile Billboards work their area on different days.

They used a combination of driving the Mobile Billboard Trucks around high traffic retail areas and strategically parking the Party City ads at the stores to call attention to the store location and to get people thinking Party City = Halloween.

Most of the driving days were on or close to the weekends starting by 11am and going until 7pm. And when it started to get dark or was overcast we turned on the inside backlights and the Party City Halloween ads just popped!

The ads themselves were great, there were 4 different designs; Princesses, Ninjas, Fire/Police and Superheros. All were set on a bright orange and black background, with huge, simple wording of just Party City and Halloween. The ads could be seen and read from a really long way around.

There were many positive interactions when people saw the Party City Halloween Mobile Billboards. Everyone looked, especially when we were “happily’ stuck in traffic. Kids really seemed to enjoy the ads; big, bright, fun costumes and the potential for large amounts of candy triggered some great responses. Many times the kids in the backseat would see the ads, start talking with the parents in the front seat and then you could see everyone turn and look over.

This was great street-level marketing by Party City for some of their busiest days of the year. They brought their Halloween ads right to where the people (especially shoppers) were and put  their ads right in front of them. No one could miss them! And no one did.

For more information on how you could use and benefit from a Roadstar Mobile Billboard call or text Dan Eischens at 612-386-4183.

01-Party City Mobile Billboard 02-Minnesota Mobile Billboard 03-St. Paul Mobile Billboard 04-Mobile Billboard Truck Minnesota 05-Party City Mobile Billboard Truck Minnesota 06-Minnesota Mobile Billboard 07-Party City Mobile Billboard 08-Twin Cities Mobile Billboard 09-Mobile Billboard Minneapolis 10-Minnesota Billboard Truck 11-Mobile Billboard Maple Grove 12-Woodbury Minnesota Mobile Billboard 13-Party City Minnesota Mobile Billboard Trucks 14-St. Paul Mobile Billboard 15-Mobile Billboard Minneapolis 16-Apple Valley MN Billboard Truck 17-Party City Mobile Billboard 18-Edina Minnesota Mobile Billboard 19-Mobile Billboard Minneapolis 20-Party City Mobile Billboard 21-Minnesota Mobile Billboard 22-Mobile Billboard Minneapolis 23-Twin Cities Mobile Bilboard 24-Minnesota Mobile Billboard 25-Minnesota Halloween Mobile Billboard 26-St. Paul Mobile Billboard 27-Twin Cities Mobile Billboard 28-Mobile Billboard Truck Maple Grove MN 29-Minnesota Billboard Truck 30-Twin Cities Mobile Billboard 31-Mobile Billboard Halloween 2014 Minneapolis 32-Party City Mobile Billboard 33-Mobile Billboard Bloomington Minnesota 34-Mobile Billboard Burnsville Minnesota 35-Minnesota Mobile Billboard