Mobile Billboard at Cinco de Mayo Parade St. Paul, MN

Everyone loves a parade!

Saturday May 5 was the annual Cinco De Mayo Festival and Parade on St. Paul’s Westside. Thousands of people gathered to watch the parade, listen to some fun Spanish music and of course eat some great Mexican food.

Blue Cross Blue Shield of Minnesota had a BIG presence by putting their ads on a Mobile Billboard, bringing a team of enthsiastic BCBS employees and some local youth with that walked and waved at everyone at the parade. It was a lot of fun to see all the people lining Wabasha St, which changes to Cesar Chavez St., as we moved slowly toward all the stands and food near El Burrito Mercado.

The Roadstar Mobile Billboard truck had 4 different BCBS ads on it, this is a really good use of a Mobile Billboard. And the colors of the ads were bright and vibrant which really stood out because the day was kind of grey and overcast. Kudos to the creative team!

Roadstar Mobile Billboards will be teaming with Blue Cross Blue Shield MN for some upcoming parades in Minneapolis and St. Paul this summer 2012!

Blue Cross Blue Shield Billboard Truck (8)

 

Blue Cross Blue Shield Mobile Billboard (7)

 

Blue Cross Blue Shield of Minnesota Billboard Truck (6)

 

Blue Cross Blue Shield Mobile Billboard (5)

 

Blue Cross Blue Shield Parade Billboard Truck (4)

 

Blue Cross Blue Shield of Minnesota Mobile Billboard(3)

 

Blue Cross Blue Shield Mobile Billboard Truck (2)

 

Blue Cross Blue Shield Parade Billboard Truck (1)